This blog thing might be a legal pain for device manufacturers. In another article from The Grey Sheet (via the Medical Devices Today Blog), “Legal Issues Abound For Device Marketers In The Blogosphere”, some light is shed about the fact that device manufacturers might have a very good time and tool using blogs, but also a bad time related to marketing and regulations.

The best part relates to easy acess and feedback from costumers and other stakeholders. Thare´s no denying the power of the instant, easy comment system of blogs. But as cited in the article:

“From a legal, regulatory standpoint, it can be kind of a minefield.”

Device makers have to take into account possible false device claims, misinterpretations and other marketing liability issues.

This seems to me more troublesome in the US due to the restrict legal reuirements from the FDA and FDC. I´m not sure if other countries have this strict kind of regulatory control (Brazil certainly has not). Can anyone share some info on this?